“LOS ANGELES – In an effort to address ongoing questions about the company’s performance and connectivity, Internet Payment Service Provider CCBill has released the results of its global content performance study.

Commonly, clients will blame the IPSP’s lack of connectivity for a drop-off in sales; while the IPSP’s Consumer Support department has been responsible for dealing with cancellation requests over issues of client website connectivity.

Clearly, connectivity is the issue, but where does the fault lie – with CCBill or the client’s own website? This new study by CCBill’s Policy Review group set out to find an answer.

CCBill tested sites from both its main offices, as well as from locations around the world, in order to understand the major performance differences that are seen across different regions and during certain peak times.

“We began by mapping out those times and areas, against the afternoon/evening hours of the population concentrations with relatively easy access to the Internet, and the ability to pay for products online,” Mark Greenspan, CCBill vice president of risk assessment, said. “What we found was that up to 35 percent of the time, depending on the time/region, qualified consumers who were able to join your sites and access your content online, were unable to join because of connectivity issues.”

Seeking to address the role that CCBill plays in these issues, the company has hosted all sign up form images such as banners and logos, on a Content Delivery Network which allows content to be served to users from the closest or fastest “node” on a worldwide network of servers.

As a result of the use of CDN for the delivery of its forms, CCBill reports a noticeable decrease in load times, especially throughout Western Europe.”

Quote Source: Xbiz.com

Categories: CCBill Affiliate Programs